![]() ![]() Stars is the first quadrant which represents those business units which have higher market share in a rapidly growing industry which results in higher cash inflow for the company, while cash cows is the second quadrant which represents those business units which have higher market share in stable industry resulting in higher cash inflow for the company without much of investment. The four quadrants or scenarios of BCG matrix are called stars, cash cows, question marks, and dogs. BCG matrix has four types of scenarios with respect to the market share of the company, cash flow generation and growth rate of the industry in which the company is operating. Full form of BCG matrix is Boston Consulting Group Matrix. BCG matrix is the term used in the context of management. ![]() In case of English we all have read letters BCD and in case of management, all management students read the letters BCG. ![]()
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